Bill Dwyre
Chief Executive Officer and Director of Development

As sports editor of the Los Angeles Times for 25 years, then a columnist for nearly a decade, Bill Dwyre brought unprecedented prominence and respect to the paper’s coverage of sports. He is the only sports editor to have been named Editor of the Year by the Nation Press Foundation. He also received the National Headliners Award, which he secured for his role organizing The Times’ comprehensive coverage of the 1984 Olympic Games in Los Angeles. Mr. Dwyre’s team of more than 100 writers, photographers and editors produced 24 special daily editions that covered the Games more thoroughly than any newspaper had ever attempted.

His expansive knowledge and contacts within the world of sports, and his ability to capture the depth of emotion expressed on the fields of play enrich the tales told by Back Story Publishing.

Before raising the bar in Los Angeles, Mr. Dwyre, a native of Wisconsin, was an award-winning sports editor for the Milwaukee Journal. He began his newspaper career after graduating from the University of Notre Dame with a position in the sports department of the Des Moines Register.

Among his accolades was particular recognition for expertise in boxing, golf, horse racing and tennis. He received the Nat Fleisher Award, a career achievement honor from the Boxing Writers Association of America, and the Bill Leggett Award for outstanding feature writing about the Breeders’ Cup, America’s premier series of horse racing events at a single track.

Mr. Dwyre wrote Back Story Publishing’s first book, “Hard to Heart: How boxer Tim Bradley won championships and respect,” an inspiring chronicle of one person’s rise from modest childhood circumstances to the peaks of prizefighting.


Rich Perelman
Chief Operating Officer

A prolific author in his own right, Rich Perelman serves as the administrator of Back Story Publishing, overseeing the corporate functions of marketing, sales, legal matters and accounting.

He has served clients in the United States, the Caribbean and Europe with event management, marketing and public relations expertise for more than 30 years, in addition to his publishing activities. This has included line-management and consulting roles with the organizing committees of five Olympic/Olympic Winter Games and more than 20 multi-day, multi-site events such as the Pan American Games, Special Olympics World Games and the World University Games.

As an author and publisher, Perelman developed five statistical guidebook series in track & field for the Amateur Athletic Union of the United States, was editor-in-chief of the Official Report of the Games of the XXIII Olympiad (1985) and developed specialty publications for the European Union and the international sports federations for archery and volleyball.

He currently produces a unique newsletter entitled “The Sports Examiner,” with commentary, coverage and results of sports and events on the program of the Olympic and Olympic Winter Games.

Over a 17-year period, he also created 20 editions of an authoritative guide to cigars marketed nationally in the United States and a companion guide to Cuban cigars that sold a combined total of more than 200,000 copies from 1995-2011.

A member of the State Bar of California since 1981, he is a Los Angeles native and graduated from UCLA and Loyola Law School.


Ellen Alperstein
Vice President and Director of Editorial Operations

Clear, compelling writing that informs and entertains is the hallmark of Ms. Alperstein’s work as an editor and writer for more than three decades.

A topic generalist with a solid foundation in journalism, Ms. Alperstein is a contributing author to LAObserved.com, where her commentaries, humor essays and news reports range from sports to natural history to a profound analysis of fast-food burgers. She spent 16 years as an editor with the Los Angeles Times-Washington Post News Service, a wire service with more than 600 international newspaper clients, and was senior editor of Palm Springs Life magazine. She’s the editor of a 14-volume legal treatise authored and updated monthly by attorneys at one of California’s largest workers’ compensation firms.

Ms. Alperstein began her career editing and writing for inflight magazines, the last of which were for TWA and America West airlines. She categorically denies any role in their demise.

At Back Story Publishing, her job is to shepherd ideas and manuscripts from raw copy through production. She is responsible for editing and overseeing the design of each book.

A native of Denver and a graduate of Pitzer College in Claremont, California, she is a longtime member of the American Society of Journalists and Authors.


Jan Fambro
Director of Marketing

Jan Fambro is an incurable Texas Aggie who began her career in sports media relations and marketing at Texas A&M University. Since then she has managed media operations, media relations and marketing outreach for a vast array of sporting, community, political, corporate and entertainment events and publicity projects.

Among them are three Olympic Games, two World Baseball Classics, the 2015 Special Olympics World Games, 14 City of Los Angeles Triathlons; four City of Los Angeles Marathons and the National Senior and Junior championships for USA Track & Field. Off the field, Ms. Fambro has been a member of the public relations teams at landmark events including the LIVE-AID concert, Liberty Weekend and the visit of Pope John Paul II to Los Angeles.

Her outreach skills have benefitted important causes including preventing storm water pollution in oceans, rivers and streams; civic water conservation and management and McDonald’s Ronald McDonald House Charities. On a lighter note, she also helped promote the temporary transformation of two Los Angeles 7-Eleven stores to Kwik-E-Marts for a movie promotion for The Simpsons Movie.

Having been both a senior vice-president at a Los Angeles-based marketing communications agency and an independent operator, Fambro has special insight into the creation of multi-layered, strategic marketing plans. Today that calls for a mix of traditional media, social media, online outreach, community relations and advertising into a program that maximizes impact and keeps costs in check.

A habitual reader herself, Fambro believes that everyone should reap the benefits, knowledge and enjoyment that comes from a good book.